Google Chrome would get Do Not Track functionality in the coming weeks


Google Chrome would get Do Not Track functionality in the coming weeks

Google has confirmed that they are working on adding support for Do Not Track privacy standard in Chrome.

It is now available in latest builds of Chromium.

The company has not been very favorable to the whole project which is designed to let web users tell web services that they do not want to be tracked online.

Twitter is one of the few online services who are supporting this web standard. All the major browsers other than Chrome have added support for it.

Microsoft has made the situation complicated by announcing that DNT would be enabled by default in Internet Explorer 10.

DNT was designed to be a voluntary option. But Microsoft’s decision is likely to result in a situation that most advertisers would not support it considering consumers are not opting in to this option.

Google of course is affected by this move as well considering they are one of the biggest player in the online advertising market and targeting is an important element in delivering the best ads.

  • nikata che

    Personally,I don’t care much about these and I don’t use any other extensions except the ADblock plus which I installed for all my browsers(Except chrome, I still have IE9,freifox and Avant browser). Chrome is fast,I always like it although it crash sometimes.